Search engine optimization is the process by which the visibility of website or web page is increased in the natural results of a search engine. The more web presence a page has, the sooner it appears in search engine results, and thereby the more users will visit that site. 42 percent of all internet search engine users click on the top ranking link provided from a search. Climbing higher on the list of search engine results is the goal of every online business. With proper internet marketing solutions a company can increase visibility and business. There are many search engine optimization consultant companies that offer assistant in expanding exposure and visibility. Here are some of the basic services provided by internet marketing companies.
1. Increased Natural Results
Natural or organic results are those that appear in a search due to their relevance to the items searched and are most desirable for sites. 80 percent of users state they always ignore sponsored or paid links on a results page.
2. Improved Social Media Presence
As of May 2013, there were over 1.11 billion users on the social media site Facebook. Having a presence and positive standing on social media sites is a great way to increase word of mouth exposure and therefore, customers.
3. Web Designing Tips
Internet marketing solutions companies often assist in improving not only the web page of a company, but its related pages review sites or sites such as Facebook. Uploading photographs of your business and its services or products to such sites is a simple but effective way to attract customers.
PPC, or Pay Per Click, is an effective, inexpensive way to increase advertising. PPC advertising has a much lower cost per conversion than traditional forms of advertising such as TV, radio and print. Most PPC services offer standard rates as well, instead of forcing companies to bid for advertising.
The most effective way for a company specializing in a local service is to increase web presence. Search engine users are commonly searching for specific services in their own area. 61 percent of smart phone users make local web searches from their devices. Having a strong local online presence is a key part of internet marketing solutions. More on this topic.