Archive for October 4, 2013
You may have heard the phrase before, but in the modern online marketplace, it bears plenty of repeating: Content is king. What does this mean for an up-and-coming business trying to get noticed on the web? Essentially, the web is an extremely fluid environment, and content tends to have a shelf life of only a few minutes or hours at most. In order to stay relevant, you have to keep creating.
But all the high-quality content in the world is useless if it does not lead to more page views. This is where you turn to three very important letters: SEO. Short for search engine optimization, SEO helps your content get seen high in the Google search rankings through consistent generation of highly relevant content. As effective as SEO is, however, it can become costly very quickly.
One of the top ways to combat the