Archive for August 20, 2013
Trust scores and algorithm updates are weeding out the fakers. Half attempts at SEO and SEO shortcuts no longer work. Keyword stuffing, article spinning, and link harvesting are in the past, and companies that continue to use them are going to suffer for it. How can you make sure your company is moving forward, not back?
Creating Unique and Valuable Content
No more shortcuts, right? That means articles that do not make sense, and articles without value, are going to “bounce back.” Companies can make certain their content sticks, and earns top search engine rankings, by writing thoughtful and useful content. Well written content drives sales, with as many as 61% of consumers admitting that they are more inclined to make a purchase after reading original content.