Engaging with consumers online to the best of your ability is of paramount importance to competitive companies looking to boost their marketing game. It comes down to meeting prospective customers where they are at, and if you are a savvy small business owner, this may very like mean partnering with SEO experts that can help you capitalize on your Portland search engine marketing.
First and foremost, the best internet marketing agency will be able to help you develop the ideal Portland SEO strategies to help you connect with customers in your local area who are actively searching online for the products and services you offer. An integral part of a sound SEO program is to include directions to your business, customer reviews, or other content that shines a light on your local relevance and can substantially boost your Google ranking. Also, more than 4 million companies have found it worthwhile to be listed on Google Places, formerly known as the Local Business Center, in order increase overall online visibility.
Quality SEO also undoubtedly includes getting to your companys website as close to the top of the search engine results page. In fact, research has indicated that this is absolutely essential in reaching your customer base. Of all search engine users, a substantial 42 percent of them go to the very first link that appears on the page.
SEO experts will also recommend that you improve search engine ranking actively producing quality content that is relevant to prospective customers. For example, in order to demonstrate the value of your companys product and to show that your business possesses the expertise necessary to provide the consumer with the service he or she needs,regularly publishing content on the company blog is a great way to get the message out there. Businesses that do blog actively see there web traffic increase by 55 percent.
Relevance can also be maintained through a consistent presence on social media sites, such as Facebook. In fact, B2C companies that have utilized Facebook to finalize a sale has reached 41 percent. For a continued conversation on SEO and online marketing, leave your questions, comments, and tips in the section below. See more.